The Algarve Tourism Association rightly claims that 2017 was a file yr and that the targets it had set for inbound tourism had been achieved.
“According to the data to which we have had access, we can say that last year several records were beaten such as the number of guests, occupancy rates and revenues,” stated Dora Coelho, government director of the ATA.
Faro Airport, for instance, dealt with eight.7 million passengers in 2017, a rise of greater than 1.1 million passengers (up 14.four%) in comparison with the earlier yr.
The improve in occupancy charges throughout the off-season additionally was evident – one other goal the ATA claims to have achieved however, like many of those constructive points, has little to do with the actions of the varied tourism our bodies, regardless of their devoted work, and extra to do with the collapse of north African vacationer locations rising demand.
The ATA additionally congratulated itself on the golf figures for final yr the place the Algarve programs made up 70% of the rounds performed within the nation.
The give attention to nature tourism, particularly area of interest merchandise resembling wellness, biking & strolling, birdwatching and browsing, in addition to selling the area as a vacation spot of excellence for Meetings & Incentives, additionally has began to bear fruit, based on Coelho.
There is a rising improve within the variety of in a single day stays within the area within the intermediate and low seasons, which contributes to an rising variety of inns that now not need to shut down throughout these durations. This demonstrates that the Algarve has begun to place itself as an all-year-round vacation spot.
“Also the profile of the tourist that visits begins to undergo some changes, since it’s no longer just seen as a beach destination and there is a growing demand for an alternative, more authentic and genuine Algarve,” explains Coelho.
The varied worldwide awards gained by the Algarve in 2017 show that the area continues to extend its exterior recognition, remaining within the minds of the vacationer business and of vacationers.
“With regard to 2018, the nice problem is to get these outcomes to proceed rising. The total ATA crew and its administration, along with its associates, are assured within the success of this mission, betting on a method that can diversify the markets which have registered sturdy rises, resembling from Poland, Italy, the United States and Brazil though clearly not neglecting Germany, France, Ireland, the Netherlands and Sweden.
The Algarve continues to be extremely depending on the United Kingdom, its fundamental market, so you will need to up the earnings from different markets and to proceed engaged on attracting new routes and rising flight frequencies to the area,” concluded the ATA’s director.
This article initially appeared in https://algarvedailynews.com/information/13428-algarve-tourism-association-reviews-2017-s-record-performance